We decided to start our film opening with a soundtrack as that was how the majority of our target audience said they prefer a film to start with. After making the film, we had to go through a decision making process to find a song that would fit our film opening well. In the end we decided on 'Florence and the machine-you've got the love' as it fits both situations well and it is quite a popular song at the moment. As it is quite a resent song it meant that we had to get copy right permission from the record label (Island Records). In order to do this we wrote them a letter asking their permission.
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